on demand
This basic course focuses on topics such as dimensions of science communication, the interplay of actors and target groups or dealing with the media. The learning units are modular. The content is varied and includes animations and videos. The e-learning can be accessed online at any time and can be flexibly integrated into everyday professional and study life.
Contents:
Dimensions of good science communication – the NaWik arrow, target groups, goal, topic, medium and style
Science and the media
Actors and their roles
Basic rules for comprehensibility
Trust in science
Guidelines and potential pitfalls
Learning objectives:
Knowledge of the functions of external science communication
Reflection on the actors, their roles and interactions
Development and consolidation of core competences
Postdocs